Fractional Director of Growth Marketing
Get recommended where your buyers already look.
Your next customer is already asking someone they trust — a review site, a roundup, a creator, a colleague. I get you into those conversations, and run the marketing function around them. The research behind it is automated. The relationships aren't.
A decade in growth and marketing leadership — consumer, subscription, fintech, and SaaS.
Puzzle.io · Keepsafe · Brain.fm · OneNotary · UNAGI · Thistle · MATRIX Powerwatch · Oui Shave · Homeaglow
Relational marketing.
Rather than renting attention from a platform, you earn it from the review sites, roundups, creators, and partners your buyers already trust. It takes longer to start, and it doesn't switch off.
We find the partners. You build the relationships.
I used to hire individual help for this research, then learned to scrape it myself. Both got me volume. Quality won every time. Now the software does the sorting, so each pitch stays deliberate.
- 01FindThe review sites, roundups, and creators already recommending products like yours.
- 02ScoreRanked by fit, audience, and how likely they are to say yes — so the list comes back short and right.
- 03VerifyA real, checked email for a real person at each one.
- 04PitchA first draft in your voice, matched to the right ask.
- 05ApproveNothing leaves under your name that you haven't seen.
Then comes the part that isn't automated: someone follows up, negotiates, and stays in touch long after it closes. That's the actual job. The five steps above just clear enough time to do it properly.
Paid media, amplifying share of voice.
The relationships come first. Paid makes them travel further: the reviews, roundups, and partner mentions you've earned become the creative, so your spend amplifies what people already say about you.
What that's looked like.
on paid social and search
held while scaling
predicted CPA, not in‑month
Hi, I'm Nicole.
I'm a growth marketer and creative operator based in Northern California. I've worked across agency and in-house roles, specializing in growth for consumer and subscription businesses — building teams, owning P&Ls, reporting to boards — and I work with brands and early-stage companies on marketing strategy, growth, and positioning.
The work that held up longest was always relational — the affiliate that turned into a third of new revenue, the reviewer whose "best of" list is still sending customers years later. Each took weeks of unglamorous research and a lot of individual emails, and each outlasted the campaigns running beside it. So I built software for the research and left the rest alone: the judgment, the pitch, and the relationship stay with an operator.
NAC stays deliberately small — a few clients at a time, each led by a senior operator who owns the engagement end to end. Today that operator is usually me, and this year I'm growing the bench. If you're an operator who works this way, I'd love to hear from you.
Start with the Partner Map.
Two weeks, $5,000. I find the review sites, roundups, creators, and affiliates that matter in your category, rank them by fit, and hand you a short list with verified contacts and the right ask for each one.
Keep working with me and the $5K credits against your first month. Don't, and you keep the map.